How Can Interview-Style Corporate Video Production Significantly Increase your Business ROI?
Is your corporate brand falling flat? Are users not attracted and retained by your brand despite having the best products and services? Maybe because you are not presenting it right. One thing that does wonders is corporate video production when it comes to effective marketing. This is because moving graphics and images not only captivate the user’s attention but also make their content easier to process and understand.
It has been estimated that 86% of marketers are using video tools for branding. A large percentage clearly shows how effective corporate video production is when it comes to increasing brand awareness, increasing company visibility, and generating leads.
Video marketing for businesses can be done in many ways, as there are several types of this content form. However, interview-style videos are the most effective when it comes to boosting corporate visibility.
Wondering what are interview-style videos and how they help businesses generate immense ROI? Well, thankfully, you have landed at the right place as we are about to explore what they are, why they are an effective type in corporate video production, and how they increase business when used appropriately on different social media platforms.
Let’s get started.
Table of Contents:
What are Corporate Interview-Style Videos?
Interview-style videos are a type of content used to showcase corporate expertise. They are created to raise awareness about your business and also build a positive image for your brand. In this type of corporate video production, someone from your business (CEO/staff) is interviewed so they can present your company most genuinely and humanly.
Interview-style videos phenomenally catch the attention of your target audience as they evoke emotions and connect with users on a deeper level. As a result, building trust with video becomes easy through corporate video content that has interviews of founders, employees, customers, or anyone associated with the brand.
Why Should Corporations opt for Interview style videos?
It has been estimated that in 2023, the number of digital video viewers grew to 3.48 billion. In view of this, the corporate video production sector has also significantly increased. The go-to choice of brands for boosting corporate visibility is interview-style videos. Want to know why? There are several reasons for this. Let’s have a look at some of the most prominent ones.
Help Prospects Understand Your Core Values
Corporate interview videos are a powerful tool for showcasing your brand’s values. You can build stronger connections with potential customers by clearly communicating who you are and what you stand for. These deeper connections often translate into increased sales, especially when your videos demonstrate a commitment to solving customer problems.
Add a Human Touch to Your Business
Although traditional marketing materials can be effective, corporate video production that includes interviews offers a unique opportunity for humanizing your brand. The combination of visuals, sound, and conversation makes these videos a powerful way to connect with your audience on a personal level.
Take the example of Netflix. They usually create employee interview-style videos where team members share their work culture and experience, which not only builds brand credibility but also transparency, which attracts users.
Diversify Your Marketing Content
Incorporating interview videos into your marketing strategy is a fantastic way to mix up your content. This approach not only broadens your brand’s visibility but also helps you tap into new audiences who might not have engaged with your content before.
Clearly Explain Your Core Values
No matter what your brand stands for, helping potential customers see that your values align with theirs is crucial. Video interviews are a compelling way to make that connection, as this enables you to resonate with the audience you’re trying to reach.
Strengthen Your Brand
Corporate video production that features interviews is an excellent opportunity to
- Introduce your brand
- Showcase your products or services
- Explain how you can make a difference in your customers’ lives.
These videos can attract more customers and create a personal connection while also solidifying your brand’s identity.
Maximize Viewer Engagement
A recent report by HubSpot stated that 20% of people read webpage text, but 80% opt for video content. This shows that interviews in website video content are more effective in reaching the audience than written content. As a result, one of the most vital reasons to use corporate interview videos is their ability to captivate viewers.
Keep It Simple
Creating interview-style videos is easier than ever. Using Aerali Studio’s customized corporate video solutions, the recording process is smooth and straightforward, making video production accessible for any business.
Highlight Key Messages
Corporate video production that prioritizes interviews should be a central part of your marketing strategy, ensuring that your business’s key messages are front and center. Use these videos to clearly communicate what sets your brand apart.
Address Concerns Head-On
An interview-style video is the perfect way to tackle common questions or concerns. It allows you to address these issues directly, which offers clear and concise answers that resonate with your audience.
Expand Your Reach
Just as corporate interview videos diversify your marketing content, they also help expand your audience. By sharing these videos across various platforms, you increase your chances of reaching new and broader audiences.
Where to post your corporate video content for increased success?
There are several platforms where you can post your videos to boost corporate visibility. However, there are three platforms that you should definitely consider for corporate video production. Here they are.
Your Company Website
Your website is like your brand’s personal stage, where your audience already expects the spotlight on you. Your website video content can boost credibility, provide visitors with a richer experience, and keep them engaged longer. From product demos to behind-the-scenes magic, your website is the perfect place to flaunt your content. The cherry on top is that videos can phenomenally enhance SEO, which makes it easier for potential customers to find you.
YouTube
Posting your corporate video content on YouTube can severely boost your brand’s success. As the second-largest search engine, YouTube offers a massive platform to reach a global audience. This can enhance your online presence and engage potential customers.
All you need to do to up your YouTube corporate videos game is optimize your videos with relevant keywords and engaging thumbnails. This will help you attract more views, drive traffic to your website, and build stronger connections with your audience. The best part is that the shareability of YouTube videos amplifies your reach. Undeniably, YouTube is the most powerful tool for both brand awareness and lead generation through corporate video production.
Social Media Platforms
Social media is where the magic happens. Whether it’s Facebook, Instagram, or TikTok, each platform has a unique vibe. On Facebook, you can go long-form and spark conversations, while Instagram reels and stories keep things snappy and fun. TikTok? That’s where you let your creativity run wild. Don’t forget Twitter for those short, impactful video teasers that drive traffic back to your website. This video content strategy will enable you to engage, entertain, and educate your audience wherever they’re hanging out.
LinkedIn is the go-to for B2B connections, so your corporate videos belong there too. Your LinkedIn video strategy can include sharing success stories, company culture clips, or thought leadership content. LinkedIn is where you show your expertise and network with like-minded professionals. Additionally, the platform’s algorithm loves native videos, so your content gets an extra boost in visibility. Following the right strategy in corporate video production can turn those views into valuable business relationships.
In a Nutshell
So, we are pretty sure that by now, you’ll agree how important interview-style videos are when it comes to increasing business success. Corporate video production that utilizes interviews is one of your best shots to not only present your business in a human yet engaging manner but also connect with the audience on a deeper level, which keeps them loyal to your brand.
Looking for a way to create the best interview-styled videos to present your brand in the most attractive manner? Aerali Studio has got your back! We are an experienced team of video producers who are known for showcasing corporate expertise through our lens. Let’s take your brand to the next level with exceptional corporate video production.
In need of a video?
We are here to help you find the right type of video to meet your marketing goals and help to produce it. Book a quick free 30 minute discovery call with our team and tell us a few details about your project. No commitments expected.